How does Corning and the Southern Finger Lakes market and promote Steuben County?
Collects and disseminates information
The SCCVB collects, compiles, and disseminates information on the tourism assets of Steuben County.
Produces printed promotional literature
Corning and the Southern Finger Lakes produces and distributes print literature to key markets. These guides are also sent as response pieces to direct requests from consumers for more information.
- Corning and the Southern Finger Lakes Experience Guide - This guide, produced annually, lists all accommodations and attractions in the county and introduces visitors to the types of vacation experiences available. There is no paid advertising in our travel guide.
- Tiffany & Treasures Trail - which is a self-guided tour through the Steuben County fire arts sites which include museums, glass studios, potters, galleries, retailers and historic sites which include works by Louis Comfort Tiffany.
- Craft Your Adventure - which is a self-guided, craft beverage trail campaign which highlights the breweries, cideries, and distilleries in Chemung, Schuyler, Steuben, and Yates counties.
Establishes a solid and active Internet presence
Corning and the Southern Finger Lakes uses a variety of digital marketing tools in its destination marketing strategy including www.CorningFingerLakes.com the destination promotion website for Steuben County. In addition to the Web site, Corning and the Southern Finger Lakes uses permission-based E-newsletters, blogs, and social media including Facebook, Twitter, Pinterest, Instagram and YouTube to promote Steuben County.
Conducts sales initiatives
Sales efforts include targeted sales calls to meeting & conference planners, reunion planners, group leaders and tour planners as well as travel writers, travel agents (including AAA agents). Travel agents, travel media, and group tour planners are invited to the area to experience it first-hand. These “familiarization tours” result in extending our outreach to new potential visitors as they talk to their clients and business partners.