Corning Makes Top 5 “Most Fun” Small Towns in Rand McNally Best of the Road Contest

Steuben County Conference & Visitors Bureau
Friday, September 13, 2013

CORNING – Following a summer of voting, Corning has officially secured a spot in the final round of Rand McNally’s Best of the Road contest. Corning is among 30 exceptional towns from across the country to be chosen, and is one of five in the “Most Fun” category.

Even though Corning made it to the final round last year, the contest was completely different. Round two involved a team of travel writers visiting each town in a particular category to determine which should take the title. This year, each town must submit a video or photo tour along with an essay, proving why it is the best of the best.

“We know that your town is special. But now we want to see why your town should be the winner in the category of ‘Most Fun,’” said Rebecca Oistad, Vice President of Digital Strategy and Business Development for Rand McNally, in an e-mail alerting us Corning had moved on to the final round. “The judges want to be completely swept off their feet with your creative flair! So get ready to put your town in the spotlight.”

Corning’s competitors include Jim Thorpe, PA; Lombard, IL; Geneva-on-the-Lake, OH; and Nocona, TX.

“We’re so excited that Corning has earned a spot in the top five for its category,” said Peggy Coleman, President of the Steuben County Conference & Visitors Bureau. “We’re ready to win this year, and are already in the process of making a fantastic video to prove it.”

This year, Best of the Road went “all-digital,” judging the small towns based on participation and support on social media, namely Facebook, Twitter, and Instagram. Even though the initial voting round has closed, it is still important to keep the momentum going for the next couple of weeks. Part of the judging (25%) will also be based on support following the close of voting, but before the video is due on September 27. Show Corning some love on your social media channels and use tags #BestoftheRoad, #Corning, and #Most Fun.

Following the submission of all the videos and essays from the towns, travel editors and marketing professionals will review the entries between September 28 and October 7. They will be judging based on the following criteria:

  1. The persuasiveness of the project that this town is the best small town in the U.S. in this category (25%)
  2. The originality and creativity of the project (25%)
  3. The persuasiveness of the content of the online activity that tells why this town is the best small town in the U.S. in this category (25%)
  4. The volume of the online activity between the close of the voting period and the close of the final submission period (25%)

(Please note that photos and reviews will still be accepted on bestoftheroad.com and that all Facebook posts should tag #bestoftheroad. Posts to other social media (i.e., Twitter, Instagram, and Pinterest should use the #bestoftheroad.)

The winning town in each category will receive some fantastic prizes from Rand McNally. Here’s what they’ll get:

  • A trial license to Rand McNally’s Best Town Travels, Rand McNally’s digital travel planning guide custom developed for CVB/DMO websites and as an iPhone app
  • An editorial feature within the annual Rand McNally Road Atlas plus 50,000 media impressions on maps.randmcnally.com promoting your town
  • Special coverage on bestoftheroad.com and inclusion as a point of interest in the Rand McNally RV GPS and Good Sam Trip Planner
  • The Best Geocaching Category will also win a GeoTour – a tailored series of geocaches hidden at the winning town’s points of interest
  • The approximate retail value of each prize is $15,000 and the approximate retail value of the Geocaching prize is $5,000

The Steuben County Conference & Visitors Bureau was established in 1994. As Steuben County’s official tourism marketing agency, our mission is to aggressively promote the visitor industry year-round and thereby stimulate economic growth. Steuben County is home to the World’s Most Beautiful Wine Region (Budget Travel), America’s Coolest Small Town: Hammondsport (Budget Travel), and one of the Most Fun Small Towns: Corning (Rand McNally). It has also been recognized as a great value destination (ShermansTravel) and a top lakeside vacation (Yahoo! Travel).

 

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